From June 3 to 5, 2026 (local time), the 27th AUTOEXPO AFRICA 2026 was grandly inaugurated at the Kasarani Exhibition Grounds, Nairobi, Kenya. As East Africa’s largest and most influential professional automotive trade show, the event brings together renowned auto parts brands, upstream & downstream manufacturers and global buyers from dozens of countries worldwide. Centered on complete industrial chains including auto spare parts, matching accessories and transportation solutions, the exhibition serves as an efficient platform for international trade matchmaking and technical exchanges. ZODO TIRE participated with its full lineup of flagship products, demonstrating premium intelligent tire manufacturing capabilities tailored to African market demands and accelerating its footprint across Africa.

As the economic hub of East Africa, Kenya boasts booming sectors in transportation & logistics, passenger and freight haulage as well as infrastructure construction, fueling robust market demand for tires of passenger vehicles, commercial trucks and construction machinery. It has therefore become a core strategic destination for Chinese auto parts brands expanding into Africa. With over two decades of development, AUTOEXPO AFRICA has grown into an industry benchmark spanning Kenya, Tanzania, Uganda, Rwanda and other East African nations. Benefiting from abundant buyer resources and precise trade matching services, the show acts as a vital gateway for domestic tire makers to explore East Africa and build local brand reputation.

ZODO TIRE’s booth drew constant crowds throughout the exhibition, attracting numerous local distributors, fleet purchasers, infrastructure contractors and industry partners for on-site consultations and in-depth business negotiations. Targeted to East Africa’s rugged road conditions, the brand showcased a comprehensive product portfolio covering long-haul truck tires, short-distance heavy-load tires and wear-resistant passenger car tires. A host of new flagship products made their debut, including ESTRELLA 88 (UHP) high-performance street tires, STEADTREK A/T all-terrain tires, STRATOUR E1 commercial van tires, as well as GTL77 and GTR78 wide-base trailer tires, fully catering to diverse application scenarios such as highway haulage, mining operations, urban commuting and infrastructure projects.

To tackle prevalent local challenges including harsh road surfaces, intense tire abrasion, frequent heavy loads and drastic temperature fluctuations across Africa, all exhibited tires have undergone targeted technical upgrades. Featuring high-abrasion rubber compounds and reinforced carcass structures alongside optimized tread patterns for enhanced drainage, anti-slip and tear resistance, the products deliver improved wear resistance, load-bearing capacity and service life while balancing safety, stability and cost-effectiveness, perfectly suited for Africa’s grueling driving conditions. Superior product quality won wide recognition and favorable feedback from visiting clients.

During negotiations, Zhengdao’s international sales team elaborated on product merits, manufacturing techniques, applicable scenarios and cooperation policies. Drawing on insights into African market operations, the team customized one-stop tire matching solutions for individual clients. Meanwhile, the team connected with local channel partners, researched East Africa’s tire consumption trends, market gaps and business opportunities, and negotiated prospective cooperation covering regional exclusive dealership and bulk procurement, laying a solid foundation for deeper market penetration and improved overseas distribution network across East Africa.

A long-standing Chinese intelligent manufacturing specialist in the tire industry, ZODO TIRE adheres to its corporate philosophy of “Dedication, Efficiency, Harmony and Aspiration”. Focused on developing and manufacturing cost-effective, highly adaptable and reliable full-range tires, the company leverages mature production systems, stringent quality control standards and continuous technological innovation to sell its products to dozens of countries and build solid brand credibility and stable client resources globally.

Participation in AUTOEXPO AFRICA marks a key step for ZODO TIRE to deepen its African layout and display the strengths of China’s smart tire manufacturing. Moving forward, the brand will keep optimizing its product mix, upgrading core technologies and improving after-sales service systems based on evolving overseas market needs. It will further expand its presence in Africa and global sales networks, fulfill worldwide customer requirements with premium products and thoughtful services, and elevate its global brand influence to showcase Chinese manufacturing excellence on the international stage.

Follow the Right Path, Travel Across the World. Remaining true to its original aspiration, ZODO TIRE will forge ahead, break new boundaries and scale new heights in global development.